The January transfer window may not be known for its blockbuster deals, but it still has the potential to shape the careers of key players.
This year, PSV Eindhoven and Ricardo Pepi are at the center of a discussion that could have far-reaching implications.
While many clubs use January to tweak their rosters, PSV has remained steadfast in their vision for Pepi, even as the young striker continues to shine.
For American fans, the prospect of players moving to bigger leagues always brings excitement. The USMNT has plenty of rising stars, but none are generating as much buzz right now as Pepi.
So, what’s the plan for one of the most promising young strikers in the Eredivisie? Let’s dive into the latest developments.
PSV rules out January exit for Ricardo Pepi

Despite drawing interest from bigger leagues, PSV Eindhoven is committed to keeping Ricardo Pepi through this transfer window.
According to PSV’s Director of Football, Earnie Stewart, selling Pepi in January is simply not an option.
Speaking to GOAL, Stewart stated that a transfer is a ‘non-starter’ for the club, emphasizing that Pepi remains central to their long-term plans.
Pepi has been in red-hot form, scoring consistently and showcasing significant improvements in his off-the-ball movement and overall game intelligence.
Stewart himself acknowledged Pepi’s development, highlighting how his growth is contributing to his incredible goal-scoring rate this season.
While Luuk de Jong remains PSV’s primary striker, Pepi’s performances are making a strong case for an increased role.
It’s clear that PSV didn’t acquire Pepi just to flip him at the first sign of success—they have a structured plan for his development.
The bigger picture for Pepi and the USMNT
For Pepi, this situation is ideal. If he stays at PSV, he will continue to grow in a supportive environment that values his contributions.
If he moves in the future, it will likely be a step up to an even bigger stage.
From a USMNT perspective, Pepi’s goal-scoring streak is a major positive. Consistency in front of goal keeps him firmly in the national team picture as they prepare for the next World Cup cycle.
As things stand, all parties—PSV, Pepi, and the USMNT—are set to benefit from his stellar form, whether he stays in the Eredivisie or takes his talents elsewhere in the future.